By Lee Rossini
Identifying and focussing on certain niche markets offers opportunities for financial advisers willing to delve deeper into specialised segments. But what are niche markets, and what role can they play in a financial advice business? At its core, a niche market refers to a subset of a larger market with its own distinct needs, preferences, and demands. These markets are often characterised by their specificity, catering to a particular demographic, industry, or interest group. While mainstream markets target broader audiences, niche markets focus on serving a more specialised clientele.
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