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Working Smart
By Lee Rossini
Strategic planning is the process of defining a business’s long-term direction, setting priorities, allocating resources, and establishing a roadmap to achieve business objectives. It helps businesses move beyond day-to-day operations to focus on sustainable growth, competitive positioning, and future opportunities. While strategic planning is essential for businesses of all sizes, smaller businesses face unique challenges that can make the process difficult and, in some cases, neglected altogether.
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