Commentary on Legislative Changes and Development

By Lee Rossini

One of the marketing tools I have discussed in a past article is hosting client events.  It is a waste of money, time and resources to host an event without planning it properly. The first step to a successful event is to make sure it is an event your identified audience would like to attend. Existing or prospective clients who are invited to an event should be curious, interested and see the value in attending. 

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