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05 July 2020 Financial Service Intelligence Watch
Working Smart

By Lee Rossini

If you make the decision to use digital channels as part of your marketing strategy, the content you put out should attract potential clients and keep existing clients interested. Content marketing is defined as a marketing approach which aims to create and distribute valuable, relevant and consistent material designed to attract, acquire, and engage a clearly defined and understood target audience with the objective of encouraging client interaction and ultimately to increase profitability. 

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