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15 April 2024 Financial Service Intelligence Watch
Working Smart

By Lee Rossini

Today, consumers are increasingly seeking out brands that align with their values. As a result, cause-related marketing has emerged as a powerful strategy for businesses to connect with their audience while making a positive impact on society. This approach involves the collaboration between a for-profit business and a non-profit organisation to promote a charitable cause while simultaneously boosting brand awareness. Cause-related marketing offers an opportunity to engage with prospective clients whilst also demonstrating a commitment to social responsibility.


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