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21 November 2024 Financial Service Intelligence Watch

Auto & General's Knysna fire ad cleared by Advertising Regulatory Board

The Advertising Regulatory Board (ARB) has ruled that Auto & General’s (A&G) commercial depicting the 2017 Knysna fires does not breach the Code of Advertising Practice’s standards on offensive advertising, despite complaints from viewers who found it distressing.

The ad begins with footage of firefighters combating a massive blaze, alongside ...

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Working Smart

By Lee Rossini

Giving financial advice is an intangible service – it doesn’t involve a physical product that clients can see, touch or easily quantify. Instead, it consists of expertise, trust, planning and strategic insights tailored to meet clients’ financial goals. This makes financial advice complex to package, market and sell, yet with the right approach, financial advisors can demonstrate its value to clients.

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