Daily Investor reports that the Financial Sector Conduct Authority (FSCA) has detailed one of its most significant enforcement actions against digitally enabled financial misconduct, involving an alleged deepfake investment scheme that used fabricated endorsements by prominent business figures, including Johann Rupert and Elon Musk, to lure South Africans with promises ...
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By Lee Rossini
A client journey is the complete experience a client has with a business, from the first interaction and initial enquiry through to onboarding, service delivery, ongoing communication, and, ultimately, renewal, retention or exit. It includes every touchpoint, whether digital, face-to-face, by telephone, email, or through third parties. A well-designed client journey connects these individual interactions into a coherent experience that meets client needs, providing them with a satisfying experience while supporting the commercial objectives and regulatory requirements of the business.
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