By Lee Rossini
If one of your online marketing objectives includes attracting prospective clients to your business, it makes sense that your website is easy to find online. To do this, search engine optimisation, also referred to as SEO, is the practice of optimising a website to achieve the highest possible ranking on the search engine results page. Why is SEO important? If your website is low down on the rankings, it is likely that prospective clients will find your competitors before they find you.
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