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Working Smart

By Lee Rossini

Even if a financial advice business currently has people falling over themselves to become clients, most of them will need to attract new clients at some stage during their existence. However, thanks to the compliance requirements and a high degree of commoditization, appearing different in the minds of clients can present something of a challenge. When attempting to attract new clients, the message must take a prospective client from awareness to being signed up as a new client.  The AIDA model is frequently used as the foundation of successful advertising strategies. 


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